Your department
Marketing and sales departments

Oresys, at the heart of your concerns

Company digital transformation has a deep impact on marketing and sales functions, facing them with a variety of challenges:

  • Creating a keynote address and communication strategy combining customer benefits, ethical implications and social networks
  • Changing the approach to customer relationships by analyzing and exploiting the “deluge” of available data
  • Integrating the cross-channel sale experience at strategic and operational levels
  • Steering sales networks (sales staff objectives and commissions, tooling, KPI, etc.)
  • Integrating new cash collection technologies (NFC, e-wallet, self-scanning, etc.)

Oresys has been supporting Marketing and Sales Departments in a variety of contexts right from the outset:

  • Products and services
  • B2B and B2C
  • Pure player and physical network of Points of Sale
  • Launch of new activities and development of existing activities
  • In France and Europe

Our experience has helped us develop a CRM maturity index, allowing businesses and Business Units to position themselves with regards to best practices and rapidly identify progress levers.

Our offer

We offer targeted services responding to the challenges of sales and marketing directors:

  • Cross-channel strategy and customer experience definition
  • Assistance in launching and coordinating distribution channels (POS, call centers, the Internet, cell phones, tablet computers, social networks, etc.), while maintaining a unified customer vision thanks to efficient synergy across all channels
  • Customer behavioral studies, profiling and segmentation using our “Data Scientist” team and expertise in terms of data collection and analysis
  • Definition and implementation of a customer canvassing method, to make the right offer to the right customer at the right time
  • Steering method engineering (efficient decision-making system, KPI library, etc.)
  • Steering and deployment of “new cash collection mode” projects (self-scanning, cash management, etc.)
  • Opportunity studies for the implementation of sales forecasting tools

They trust us

Auchan, Metro Cash & Carry, Système U, Aviva, Groupama, BNP Paribas, La Banque Postale, Mc Donalds, Air Liquide, Total, GDF Suez, Edenred, Corsair, Elis, Geodis …

Your correspondent Your correspondent