Rethinking products, services and commercial processes: the DolceVita ZenBox project at GDF Suez
The Top Management of GDF Suez wished to position itself on the market as a major teleservices player. That is why it decided to offer a new range of services that would allow customers to monitor and steer their energy consumption (consumption follow-up and analysis, budget control tools, eco-gestures, billing corresponding directly to consumption, etc.).
Oresys was called on to help the Marketing Department re-think their marketing strategy, build the associated sales processes and draft specifications for an information system to support this new offer, within a tight timeframe.
Oresys set up the following approach to solve these marketing and commercial issues:
Scoping the teleservice strategy and offer content
Holding workshops to build the processes for the offer management on themes such as:
Contract management (subscription, modification, termination and billing)
Data processing and sharing with customers
- Drafting specifications
Project steering: drawing up the project management plan, scorecard roll-out, cost and planning follow-up, storyboard and specifications approval, acceptance testing and change management
Ensure the efficient coordination of players from around 10 entities (Marketing, Project Owners, IT Department, Research Department, Legal Department, main suppliers, etc.)
Our contribution meant deadlines were respected: the process-building workshops and specifications were completed within 1 ½ months. All the involved parties were brought together in a collaborative context.
Oresys also helped the Marketing directors to structure their projects more efficiently and take an objective look at their strategy.
The DolceVita ZenBox project was an innovative project driven by a tight timeframe. The methodologies and tools proposed by Oresys helped the project manager to structure his project without weighing down the company’s way of functioning.