Optimizing Patient Centricity - an actionable guide


Optimizing Patient Centricity - an actionable guide

The healthcare sector is rapidly changing. Patients are becoming increasingly engaged in their own healthcare decision-making driven by digitalization; personalized and ambulatory medicine bringing in new healthcare stakeholders; and regulators are encouraging patient involvement in clinical protocols. Considering these trends, healthcare companies must evolve their strategies.

As patients move from recipients to participants, the industry needs to align strategies to pull them into focus in future business models. Patients now seek solutions beyond the pill; solutions that help them focus on quality, convenience and cost. Engaging with patients and listening to the voice of the patient is no longer a “nice to have”, but a key differentiator and benchmark for future success.


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