Build customer relations up to your transformations
Making a difference with your customer relations
Customer relations are a fundamental differentiator for companies, and are increasingly driving the major transformations our customers are undergoing.
These are aimed at integrating major trends and new customer behaviors, including:
Building a responsible customer relationship, both by respecting their privacy and by integrating socio-environmental concerns into offers and services
Instilling customer culture at all levels of the company by adopting customer-centric approaches in 100% of all initiatives.
Working on relationships according to the principle of symmetry of attention (customers & employees), putting humans at the heart of projects
Our 30 years’ experience with marketing, digital and customer departments have enabled us to capitalize on methodologies and tools to accelerate your transformation projects. We support you in all aspects of customer relations, withour heart set on the fulfillment of your employees.
Define your target customer relations
Organize and equip customer relations on all aspects of interaction
Identify, create and market tomorrow’s offers and services
Benefit from marketing data to improve your marketing and sales performance
Among our best stories
Air Liquide – International deployment of the Web Factory
Healthcare
Industry
Digital & Customer experience
Marketing
Air Liquide’s communication and marketing teams manage more that 100 web sites in 78 countries with one group platform. Air Liquide launched the Group Web Factory, redesign project of the Corporate web site as well as the 100 other web sites, in order to improve both traffic and performance indicators, to reduce maintenance costs and to create a true technological gap.
Oresys guided the Communication and IT Departments though the structuring of the project, the framing and deployment of the Web Factory.
In a context of international conception and deployment in the middle of a pandemic, the continuous anticipation of risks, Oresys’s UX/UI expertise and the collective innovation capacity allowed for to make this project a success.
Moët Hennessy – Optimization of digital content
Agriculture and food-processing
Digital & Customer experience
Marketing
For Moët Hennessy, the content product is key to the consumer experience; it must be engaging and guarantee the brand image of each of the Houses.
The Digital Global team wanted to improve the quality and efficiency of content production, by aligning the digital strategy of the Markets and Houses with the planning of future activations and content needs.
Oresys supported the teams in :
– analyzing and presenting the results of the year’s planning, and of the contents quality study.
– reviewing the process and existing tool, and formalizing the need for a more robust and industrial tooling system
– leading the call for tenders for the creation of a platform to tool and optimize this process, and act as Proxy Product Owner for the construction of the platform’s MVP.
Planning for the year was carried out using a new tool built in just a few weeks, enabling Markets and Houses to exchange information more rapidly on activation schedules and content requirements.
Pierre Fabre – Marketing strategy deployment support
The Pierre Fabre Group has rethought its marketing and sales strategy for its consumer brands, moving towards a BtoC model in order to adapt to market trends and the growth of eBusiness. In this context, the ONE Program aims to accelerate the development of a consumer-oriented omnichannel approach.
As part of this transformation, Oresys was involved at Program Management level, managing and supporting the completion of several projects, including the deployment phase to its international subsidiaries.
In less than 3 years, Pierre Fabre framed, built and deployed its entire BtoC digital ecosystem within its subsidiaries: 60 employees involved, 6 brands/30 subsidiaries, 20 partners mobilized, €30 million budget over 3 years and 300 Marketing & Digital Managers impacted.
